Tagged With: how to write content for your website , small business web site , web site copywriting
You may have spent quite a bit of time designing your web site and writing the copy for it, or you may have spent quite a bit of money and had it all done by a professional designer and copywriter. But there are about 4 billion websites on the internet. That ?? sa lot of competition for your site, so how do you get people to actually read your copy? There have been several interesting studies about website reading patterns and usability. They ?? re referenced at the bottom of this article. Website users generally leave a site that takes longer than 7 seconds to load, and the average visit length is just over 1 minute. So assuming your site loads in less than 7 seconds, you have on average, one minute to convince your visitor to stay. And how do you get them to stay? The answer is simple: content, content, content. But it takes an average of 5 to 7 visits in order to get people to buy your product or service, so how do you get them to come back? By changing your content on a regular basis. Delete text, add text. Add whole pages from time to time, and consider splitting long pages into two. According to research, content in and of itself is not enough. There are several factors to consider when building a superior web site. Several studies tell us how to improve any web site. How Viewers Read Web Sites Would it surprise you to know that most web site users won ?? t really read your web site? That ?? s what Jakob Nielsen and John Morkes found in a 1997 study. What they found is that 79% will scan your web site, and only 16% read it word for word so how do you get them to come back? By changing your content on a regular basis. Delete text, add text. Add whole pages from time to time, and consider splitting long pages into two. According to research, content in and of itself is not enough. There are several factors to consider when building a superior web site. Several studies tell us how to improve any web site. How Viewers Read Web Sites Would it surprise you to know that most web site users won ?? t really read your web site? That ?? s what Jakob Nielsen and John Morkes found in a 1997 study. What they found is that 79% will scan your web site, and only 16% read it word for word so how do you get them to come back? By changing your content on a regular basis. Delete text, add text. Add whole pages from time to time, and consider splitting long pages into two. According to research, content in and of itself is not enough. There are several factors to consider when building a superior web site. Several studies tell us how to improve any web site. How Viewers Read Web Sites Would it surprise you to know that most web site users won ?? t really read your web site? That ?? s what Jakob Nielsen and John Morkes found in a 1997 study. What they found is that 79% will scan your web site, and only 16% read it word for word There are several factors to consider when building a superior web site. Several studies tell us how to improve any web site. How Viewers Read Web Sites Would it surprise you to know that most web site users won ?? t really read your web site? That ?? s what Jakob Nielsen and John Morkes found in a 1997 study. What they found is that 79% will scan your web site, and only 16% read it word for word There are several factors to consider when building a superior web site. Several studies tell us how to improve any web site. How Viewers Read Web Sites Would it surprise you to know that most web site users won ?? t really read your web site? That ?? s what Jakob Nielsen and John Morkes found in a 1997 study. What they found is that 79% will scan your web site, and only 16% read it word for word
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